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Wufoo Form Builder Alternative

Converting website visitors into leads is foundational to your marketing efforts. Forms are a core tactic to filling a contact database and ultimately turning contacts into customers. This page compares two popular form building tools—HubSpot and Wufoo—to help make your evaluation simpler.

Ready to build high-converting forms? Get started with HubSpot's free tools.



In your process to find the best form builder for your business, you might wonder how Wufoo compares to HubSpot. Wufoo is a form builder that easily creates custom online forms and also integrates with other business tools. HubSpot is a sales, marketing, customer service, and CRM platform with a form builder that seamlessly integrates with the rest of your HubSpot products.


Wufoo is an online form builder you can use to easily create custom forms in minutes. You can also collect payments, use responsive templates, and integrate with business tools. Wufoo starts you off with five forms for free with optional upgrades for more. Use conditional logic to tailor your forms to your users, personalizing their journey.


With HubSpot's free online form builder, you'll effortlessly convert anonymous website visitors into leads — no technical expertise required. Plus, using HubSpot’s form builder means you get the rest of the Marketing Hub along with it, which provides not only a form builder but a number of features to ensure your marketing team succeeds. 

Compare Wufoo and HubSpot

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HubSpot's Feature Capabilities

  • Quickly create online forms in seconds using the drag-and-drop form builder. Embed your form onto your website in seconds - no technical expertise needed. You can create up to 1,000 form fields using a dozen different field types. Simply drag-and-drop the questions you want to ask right into place. Use the type that works best for you: text, dropdown, radio select, check box, date picker, or something else.

  • Everyone who fills out your form will be automatically routed into your HubSpot CRM. You can further manage the relationship with that person by setting reminder tasks, calling them, or sending them a personalized one-to-one email.

  • Enroll your contacts in sophisticated lead nurturing campaigns to convert those leads into qualified leads, and qualified leads into customers. When your online forms are integrated with your contacts database and your marketing automation tools, you can easily automate simple follow-ups and put time back into your day.

  • It's important for sales reps to strike while the iron is hot. That's why HubSpot's form builder allows you to setup automated sales rep notifications based on form completions. This feature empowers sales reps to follow up in a timely, thorough manner while being top-of-mind to prospects.

  • When you upgrade to the premium version of forms, included in Marketing Hub Starter, Professional, and Enterprise, to get access to smart forms. Smart forms adapt the questions to your website visitor and use progressive profiling, which allows you to show new questions to returning visitors.

  • Blogging

    Publish relevant, engaging, conversion-optimized content with tools that speed up creation, keep formatting consistent, and make it easy to optimize for search.

    Landing Pages

    Launch landing pages that look perfect across devices, add forms optimized for completion in one click, and automatically change content based on who's viewing your page.

    Email Marketing

    Create stunning email templates, automatically personalize subject lines and content for each recipient, and run A/B tests to improve open rates and clickthroughs.

    Marketing Automation

    Let your leads find their own path to purchase to close more deals. With marketing automation, you can use each lead's behavior to tailor emails, content, offers, and outreach at scale.

    Lead Management

    Access each contact's information and see every interaction you've already had. Use this data to create hyper-targeted campaigns that close more deals.

    Marketing Analytics

    Gain insight into your entire funnel to see which marketing assets are working the hardest, and to show how marketing impacts the bottom line.

    Website Content Management System

    Drag and drop your way to a responsive, SEO-friendly, and fully integrated website. Save your best designs as templates to launch pages even faster.

    Social Media

    Monitor brand mentions and relevant conversations, track engagements automatically, and schedule your social posts to be published when the right people will see them.


    Plan your content strategy around topics that will elevate your authority in search engines, get as-you-type optimization advice as you're creating content, and measure real SEO ROI with integrated analytics.


    Design CTAs visitors can't help but click, know who clicks which CTAs, and measure performance to optimize clickthrough rates over time.

    Ads Software

    Track the ROI of your Facebook and AdWords advertising with precision and accuracy, and stop struggling to justify your paid ad spend.

    Salesforce Integration

    Bi-directional sync with Salesforce means a record of every email open, CTA click, and form submission is at your fingertips. Use this data to score leads and create segmented lists.

What are customers saying?

HubSpot is named the #1 Best Product for Marketers in G2 Crowd Best Software Awards in 2020 and 2019.

Our marketplace had changed, and HubSpot was offering us a way to stay ahead of the competition and grow our business

Edward Watson



HubSpot is trusted by over 121,000 businesses in more than 120 countries.

A Community That Has Your Back

HubSpot Solution Partners

HubSpot’s Solution Partner Program is a network of over a thousand agencies to help you resource your marketing strategy with HubSpot. Whether you need someone to help create content, set up ads, or build workflows, there’s a partner here for you.

HubSpot Community

Our Community is there when you need them. Whether it’s getting set up or figuring out the best way to customize Marketing Hub for your needs, there are over 85,000 community members ready to answer your questions.

Knowledge Base

You’re busy. You don’t have time to file a support ticket. You’re also extremely smart and can find answers on your own. Search our comprehensive Knowledge Base to answer any question you might have about our products.

Start Using HubSpot Form Builder Today

Finally, an online form builder your marketing team will actually use.

Enjoy custom online forms, automatic contact syncing, and more features to help you stay organized without a thought.