Skip to content


Every founder that sets foot in front of a table of venture capitalists each has one long-term goal in mind—to scale their company to the coveted status of being valued at $1 billion or more. Nearly 20% of Unicorns use HubSpot

HubSpot for Startups presents for your education, enlightenment, and aspirations, stories of founders who have been able to achieve Unicorn status. Find out what makes them tick? What were there mistakes? How did they pivot? What (or who) inspired them? Watch, read, and explore the stories below and be inspired!

Unicorn Stories

Jasper Co-founders

In a delightful and whimsical story, Dave Rogenmoser and Chris Hull, the co-founders of Jasper, unveil the inspiring story of their serendipitous encounter, blossoming friendship, and eventual partnership with co-founder JP Morgan (yes, that's his real name, and no, there's no familial connection).Episode 3 of season 3 of the captivating HubSpot for Startups and LinkedIn documentary series, "Spiraling Up: The Journey to Become a Unicorn."

Spring Health Co-founders

Discover the remarkable journey of Spring Health, a company valued at over $2.5 billion, as it takes center stage in Season 3 of the inspiring series "Spiraling Up." Join co-founder Adam Chekroud in this episode as he unveils the extraordinary highs and lows encountered in the relentless pursuit of a dream.

Godard Abel of G2

Following the successful sales of two previous companies to Fortune 1000 companies, Godard's path took a fascinating twist. Don't miss out on the exciting journey in season 2, episode 3 of "Spiraling Up."

Dileep Thazhmon of Jeeves

A serial entrepreneur, Dileep sees Jeeves as his legacy project, providing capital and financial infrastructure to small businesses across the globe to power their growth. His story was episode 3 of "Spiraling Up" season 1. In this bonus clip, he shares the value of doing more with less. Watch his full story plus additional bonus clips. watch bonus clips

Suneera Madhani

Suneera was working in finance technology when she decided that she wanted to venture out to build her own company. The story of how she built fintech unicorn Stax Payments is the finale episode of season 1 of "Spiraling Up."  Watch her story plus bonus clips. watch her story

Vendr CEO Ryan Neu

Y Combinator alum Ryan Neu is one of the newest members of the "Unicorn Club." His fast-growing startup, Vendr, is simplifying sales enablement. Vendr is an excellent example of how HubSpot can help a company scale from zero to Unicorn!

Global Unicorn Report

HubSpot for Startups brings you a comprehensive report on the state of unicorns, who they are, and what's driving their GTM strategies and success.

Get the report