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Sitecore vs HubSpot

Your website is the most impactful tool you have to influence how your customers view your business, so choosing the best CMS to suit your needs is critical. This page compares CMS Hub and Sitecore —two popular CMS options—to help make the evaluation process straightforward.

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In your process to find the best CMS for your business, you might wonder how Sitecore compares to CMS Hub. Sitecore is built for large enterprises to manage content and deliver experiences regardless of device or location. CMS Hub provides the tools that your marketing, development, and IT team need to build a high-growth website, and scale your business.


Sitecore is a self-managed CMS that is designed for large global enterprises. Sitecore includes core CMS tools out of the box and relies on integrations to extend the platform beyond content management.


CMS Hub is a cloud-based content management system. With CMS Hub, both marketers and developers alike have the tools they need to create amazing websites focused on the customer experience.

Compare by Price

As an on-premise digital experience platform, Sitecore does not have a standard pricing model for each of its customers. Sitecore publishes a Forrester study on its website that describes some of the benefits of adopting its platform and provides benchmarks using a composite financial model gained from interviewing four existing customers. Sitecore’s pricing includes both upfront costs, as well as annual maintenance fees. In addition, Sitecore customers may have to pay for additional software and hardware, such as a data storage solution, in order to leverage the platform.

HubSpot, on the other hand, does not charge for hosting, storage, and premium extensions. Instead, HubSpot offers a simple pricing structure, just a once monthly fee. This allows teams everything they need to build a beautiful, performant website, without worrying about fluctuating month-to-month costs. 

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Upfront costs





$150,000 flat fee

Maintenance costs

Included in your subscription

Included in your subscription

Included in your subscription

Included in your subscription


Salesforce Integration






For more on HubSpot’s pricing, see our pricing page. To understand Sitecore’s offering and download the Forrester study, see their pricing page for details.

*Sitecore pricing is approximated from Sitecore’s website and the Forrester study: Lau, R. (2016). The Total Economic Impact™ Of Sitecore User Productivity And Earnings Opportunities Enabled By The Sitecore Experience Platform (pp. 17).

HubSpot Capabilities

  • Never worry about your own servers downtime again. CMS Hub takes care of server management for you, giving you peace of mind as you build out your site.

    CMS Hub has the features needed to ensure your site loads quickly every time someone loads a page. From automatic image compression, minified JS, and combined CSS files, you never have to worry about your content’s load time. In a study run by Pingdom, CMS Hub hosted sites consistently outperformed websites built using other CMSes on the market.

    The security of your website is of the utmost importance to us. That’s why we provide you with a global CDN, SSL certificate support, and a web application firewall -- plus 24/7 security team dedicated to ensuring the security of your site. And with our ecosystem of verified CMS integrations, you can rest assured that any integrations are verified to work with your existing site.

  • Your developers should focus on coding -- not learning new tools. CMS Hub allows your developers to work in the tools that they know and love, and has the documentation and community the need to create an amazing website. Plus, with our over 940 certified integrations, HubSpot CMS Hub works seamlessly with your favorite tools.


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  • Put your marketer in the driver's seat when it comes to making changes to your website, and free up your developers to focus on building out solutions that will help you grow your business.

    With HubSpot's CMS, the guesswork is removed from the content optimization process. HubSpot’s SEO tools make it easy to optimize your content for search as you create it. Once people land on your site, make it easy for them to convert with forms, pop-ups, and live chat tools baked right in. We'll help your business get found online & convert new leads.

    It’s time to start giving your site visitors the personalized experience they’ve come to expect -- without relying on a developer to implement it. With CMS Hub, you also have access to the HubSpot CRM, which you can use to create personalized content based on any piece of information you’ve gathered on your site visitors. Smart content can be quickly implemented without any help from a developer to adjust the content that a site visitor sees based on device type, referral source, contact list membership, and a number of other criteria. You can also leverage memberships to deliver truly personalized profile pages or recommendations to specific site visitors.

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  • Building a beautiful site is only half the battle. Once your site is live, ensure that your website is driving business results using CMS Hub’ reporting & optimization features. Web analytics will show you exactly how your content is performing, and where referrals are coming from. Contact attribution reporting gives you insight into the pieces of content your leads are engaging with before they convert. Constantly run tests on your content using adaptive page testing to ensure your content is truly optimized for conversion. And never miss an opportunity to generate new leads, with not only forms, but pop-ups, live chat, and conversational bots included right out of the box.


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  • Want to bring your site from your old CMS over into CMS Hub? No problem. Our migrations service makes it easy to quickly bring your content over into HubSpot. And if you want to start from scratch, our themes can be used right out of the box, or provide a jumping off point for your developers to build on top of.

What are customers saying?

HubSpot is named the #1 Best Product for Marketers in G2 Crowd Best Software Awards in 2020 and 2019.

  • Madhu Subramanian
    For marketers who want a powerful yet easy-to-use CMS, at a fraction of the cost of Sitecore, CMS Hub is the perfect choice.

    Madhu Subramanian


    Transcend Digital

  • BenStaveley
    CMS Hub is built for a high growth company. Companies who are a few years out of the startup space, and are becoming a most established brand. It has really powerful capabilities.

    Ben Staveley

    Global Sales Director

    Tribe Dynamics

HubSpot is trusted by over 135,000 businesses in more than 120 countries.

A Community That Has Your Back

HubSpot Solution Partners

HubSpot’s Solution Partner Program is a network of over a thousand agencies to help you resource your marketing strategy with HubSpot. Whether you need someone to help create content, set up ads, or build workflows, there’s a partner here for you.

HubSpot Community

Our Community is there when you need them. Whether it’s getting set up or figuring out the best way to customize CMS Hub for your needs, there are over 85,000 community members ready to answer your questions.

Knowledge Base

You’re busy. You don’t have time to file a support ticket. You’re also extremely smart and can find answers on your own. Search our comprehensive Knowledge Base to answer any question you might have about our products.

See the benefits of hosting your site on HubSpot today.

Explore how CMS Hub can take the pain out of your website management.