More Connected
What Salesforce Offers:
- Salesforce has grown through acquisitions such as Pardot, which can typically create a less integrated experience for users and customers.
- Sales Cloud has pre-built reports and reporting functionality to help monitor pipeline, sales team productivity, & forecast future revenue. Advanced sales reporting and forecasting usually requires add-ons.
- The Salesforce App Marketplace allows customers to integrate third party tools.
What Sets HubSpot 
- Sales Hub gives sales leaders total visibility into sales metrics--without waiting in line for help from an admin or analyst. HubSpot's out-of-the-box reporting software is powerful yet easy to use, with deep pipeline insights to accurately forecast performance and coach teams to hit their goals.
- Built on HubSpot’s connected customer platform, Sales Hub has tools like Playbooks, Email Templates, Unified Reporting, and Lead Scoring to help increase alignment and encourage collaboration between Sales and Marketing teams. No connectors or data sync required!
Sales Hub customers see their average deal amount increase by 18% on average after 12 months. (Hubspot Annual ROI Report)
More Productive
What Salesforce Offers:
- The cadences feature in Sales Cloud guides reps through the prospecting and opportunity nurturing processes by notifying them when to email a prospect, when to call and when to wait.
- Sales Cloud Einstein is an AI-powered service that can be integrated with the Salesforce CRM to offer a variety of predictive and analytical insights. Sales Cloud Einstein requires add-ons.
What Sets HubSpot
- With Sales Hub, you can create accurate sales forecasts, manage and maintain strong sales pipelines and maximize revenue by prioritizing the most important deals.
- HubSpot helps you store, track, manage, and report on each action a customer makes throughout the sales cycle. You can also customize reports to monitor the deal metrics and performance you care about most.
Sales Hub customers close 36% more deals on average after 12 months. (Hubspot Annual ROI Report)
More Support
What Salesforce Offers:
- Salesforce charges 30% of your net contract price for 24/7 premier support. When selecting a support plan, you’ll want to carefully forecast how much your team will need.
- Salesforce has a robust support and training community on its Trailhead platform.
What Sets HubSpot
- 24/7 customer support is included with every plan. For Enterprise customers, phone is included at no extra charge.
- Maximize Sales Hub's power and learn everything you need to know about the most sought-after business skills within the award-winning HubSpot Academy.
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Customers take an average of 35 days to activate Sales Hub. (Hubspot Annual ROI Report)
| Feature |
HubSpot
|
Salesforce |
|---|---|---|
|
Base License
|
Sales Hub Enterprise
|
Sales Cloud Enterprise
|
|
Account, Contact, Lead & Opportunity Management
|
|
|
|
Email Integrations |
|
|
|
Workflow & Approval Automation
|
|
|
|
Pipeline Management
|
|
|
|
Forecast & Reporting
|
|
|
|
Playbooks
|
|
|
|
Customizable Page Layouts
|
|
|
|
Contracts |
|
|
|
Prospecting Tools (Prospecting Workspace, Sequences, AI sales email generator, Mobile prospecting)
|
|
|
|
Revenue Intelligence
|
|
$$$ |
|
Sales Bots
|
|
$$$ |
|
Account/Opportunity Insights
|
|
$$$ |
|
CPQ Tool
|
|
$$$ |
|
Predictive Lead Scoring
|
|
$$$ |
|
Task Calendar Sync
|
|
$$$ |
|
Conversation Intelligence
|
|
$$$ |
|
Phone Numbers Provided
|
|
$$$ |
|
Call Transcripts and Coaching
|
|
$$$ |
|
—
|
|
—
|
72% of Sales Hub Professional and 84% of Enterprise customers display high Sales Hub feature usage.
Read more in the HubSpot Annual ROI Report.
*Source: These insights are based on the results of a 3rd party survey paid for by HubSpot conducted online among software end-users at businesses in the U.S. by Beall Research from April 30-May 27, 2021 (Source). HubSpot (n=255), Salesforce (n = 212).
If you are contemplating HubSpot as your CRM, stop thinking about it and do it. We were a Salesforce-heavy organization and recently made the switch to HubSpot’s Sales Hub Enterprise. It’s an out-of-the-box solution that’s easy to use and intuitive, while also offering powerful automation tools and robust reporting. With HubSpot, we can see the complete lifecycle of a customer from lead to close, and our teams can own the customizations needed to get their job done. We have had 100% user adoption and couldn’t be happier.
Cassy Rubis
Marketing Director
LegalZoom
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