HubSpot for Startup Reports
In depth research and survey-driven reports and thought-leadership pieces to help startup founders grow better as they scale their businesses.
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![2023-state-of-unicorn-book](https://www.hubspot.com/hs-fs/hubfs/2023-state-of-unicorn-book.png?width=509&height=368&name=2023-state-of-unicorn-book.png)
HubSpot for Startups has conducted a comprehensive analysis of the global unicorn landscape, delving into the current investment trends and growth strategies adopted by the top unicorns. Includes a full list of the world private companies values at $1B and more.
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We surveyed 200 venture capital professionals across the US and Canada to gauge the state of diversity in both the investing and hiring practices of VC firms.
![marketer researching recession spending data to understand the impact on consumer spending habits](https://www.hubspot.com/hs-fs/hubfs/marketer researching recession spending data to understand the impact on consumer spending habits.jpg?width=509&height=340&name=marketer%20researching%20recession%20spending%20data%20to%20understand%20the%20impact%20on%20consumer%20spending%20habits.jpg)
Discover key steps to executing market research for startups and learn how it can benefit a company’s growth. Includes sample research questions.
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Insights and opportunities for global brands and local leaders.