Marketing Software

Frequently Asked Questions

• How much does HubSpot's marketing software cost?

  HubSpot's marketing software is called Marketing Hub. You can get started for free with Marketing Hub's free tools, or if you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot also offers premium Marketing Hub features in its Starter, Professional, and Enterprise editions.

• Does HubSpot's marketing software integrate with Salesforce and other third-party tools?

  Yes. Marketing Hub has a powerful bi-directional sync with Salesforce, which means that any changes made in one system are automatically synced to the other. You can choose which records sync from HubSpot to Salesforce and when, and automatically send important lead intelligence like email opens, form submissions, website activity, and more to your sales team so they have all the context they need to close more deals. You can also send lead scores from HubSpot to Salesforce — to help your sales team prioritize their outreach and save valuable time.

  If you’re using tools other than Salesforce, you’ll find more than 1,400 custom integrations in our App Marketplace — making it easy to connect HubSpot to your favorite tools in just a few clicks.

• Can I customize the data in my Marketing Hub account?

  Of course! With custom objects and custom behavioral events (available in the Enterprise edition of Marketing Hub), you have complete flexibility and control to match your CRM data to your business. You’ll have full flexibility to name the object, determine its properties, and decide what other objects it can be associated with. 

• How is Marketing Hub different from other marketing software?

  We're built differently. Marketing Hub provides connected tools and experiences, all as part of HubSpot's CRM platform. Marketing Hub isn’t like a lot of software. You don't have to manage various point solutions to bring your systems and data together. The best part? Marketing Hub is powerful and easy-to-use: It’s customizable without being complicated, and empowering instead of overpowering. No matter how intricate your tactics, organization, or data, Marketing Hub makes it possible to power deep customer connections with ease.

• What kind of customer support can I expect?

  HubSpot’s award-winning customer support team is here to help with all your technical questions. Have a problem setting up your team? Can’t figure out how to create a workflow? No problem. Marketing Hub Starter customers have access to chat and email support, and customers using our Professional or Enterprise editions also have access to 24/7 phone support.

• How does HubSpot's payments tool work with Marketing Hub?

  With HubSpot's payments tool, you can collect one-time and recurring payments from customers in your CRM using quotes or payment links. Payment links can be shared with your customers via email or chat, or added directly to your website pages. Currently, HubSpot's payments tool is only available to businesses or organizations located in the US that have a US bank account and are using a paid version of HubSpot.

• What is marketing software?

  Marketing software helps you engage and convert leads with dynamic, automated campaigns across a variety of channels, and measure the effectiveness of your strategies with powerful built-in reporting tools.

  Use marketing software to make it easy to organize all your business’ marketing assets, data, and tools in one place — bridging the gap between Marketing and Sales. No matter what size your team is, HubSpot's marketing software can connect you with your customers, teams, and data.

• What are popular marketing software features?

  Popular features in HubSpot’s marketing software include the ability to:

  • Build personalized, automated marketing campaigns 
  • Design and host SEO optimized blog posts and web pages
  • Manage all of your social media accounts in a single place
  • Get your whole team speaking with one voice with campaign management tools
  • Track your marketing performance with built-in analytics and custom reporting

• How much time does it take to implement HubSpot's marketing software?

  Getting started with HubSpot's marketing software is almost instantaneous. Provide your marketing team with logins and access to the appropriate tools, and they’ll be able to get up and running in no time. Functionality like blogs, email marketing, and analytics will be ready to go as soon as they log into HubSpot.

  For more advanced implementation, like ad tracking or SEO, it may take slightly longer to get started. In that case, you’ll need to integrate your associated advertising platforms, get your team access, and then they’ll be ready to go.

• What reporting capabilities do I have with Marketing Hub?

  Your HubSpot account includes flexible, customizable dashboards that allow you to see campaign performance data in one place and easily share reports with stakeholders. Additionally, using multi-touch revenue attribution and customer journey analytics, you can prove your business impact, optimize your campaigns, and make budget decisions with greater certainty than before.

  With HubSpot, you have access to powerful dashboards that enable you to view all your data in one place and easily share reports.

• Can HubSpot help me resource my marketing?

  No problem! HubSpot’s solutions partners offer a wide range of specialized support to help you get the most out of your HubSpot implementation, advise you on the best tactics to achieve your marketing goals, and help you with as much or little as you need. They can also help you redesign and migrate your website to the HubSpot platform.

• Are HubSpot’s free marketing and CRM tools actually free?

  They sure are! HubSpot’s free marketing and CRM tools are not a free trial, so there is no credit card required to start using them. They’re 100% free — simple as that. You can add hundreds of contacts, unlimited users, and your free access has no time limit. And as your business grows, our software grows with you. You can easily upgrade to any of our premium editions across HubSpot’s CRM platform. Learn more about HubSpot’s free CRM and marketing tools.

• How does Marketing Hub work with Sales Hub, Service Hub, CMS Hub, and Operations Hub?

  Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub are each part of our complete CRM platform to help you grow better. When you use two or more hubs together, your data is automatically connected on the platform, enabling you to easily (and powerfully) track your entire customer journey from first website visit, to closed deal, to happy customer.