HubSpot is a cloud-based customer platform that helps scaling businesses grow better with sales, service, marketing, and content management software.
Marketing Hub is an all-on-one marketing platform that enables you to reach the right target audience, increase conversions of visitors to customers, and execute large-scale inbound marketing campaigns effortlessly, all within a powerful, and user-friendly platform.
Mailchimp is a marketing automation platform and email marketing service that allows users to create, send, and track email campaigns.
Stay Engaged: Drive revenue with high-quality leads.
Drive Productivity: Save time and resources with efficiencies that scale.
Empower Connections: Measure and optimize marketing investments with strategic reporting.
AI Content Assistance: Create AI-powered content, all in one place.
What Mailchimp Offers:
What Sets HubSpot Apart:
Marketing Hub customers see their email click-through rate increase 121% on average after 12 months. (Hubspot Annual ROI Report)
What Mailchimp Offers:
What Sets HubSpot Apart:
Marketing Hub customers take an average of 51 days to activate Marketing Hub. (Hubspot Annual ROI Report)
What Mailchimp Offers:
What Sets HubSpot Apart:
Marketing Hub customers see an average increase of 113% in traffic to their websites after 12 months. (Hubspot Annual ROI Report)
What Mailchimp Offers:
What Sets HubSpot Apart:
Feature | HubSpot | Mailchimp |
---|---|---|
Base License
|
Marketing Hub Professional
|
Mailchimp Premium
|
Email Marketing
|
|
|
Deliverability Monitoring
|
|
|
A/B Testing
|
|
|
Email Analytics
|
|
|
Workflow & Approval Automation
|
|
|
Reporting
|
|
|
Ad Management
|
|
Limited Tools |
SEO Tools
|
|
|
Multi-Channel Marketing Campaigns
|
|
|
Subject Line Helper
|
|
|
Dynamic Content
|
|
|
Contact Create Attribution
|
|
|
Conversational Bots
|
|
|
Reporting Dashboards
|
|
|
Account Based Marketing
|
|
|
—
|
|
—
|
Marketing Hub is powerful and easy-to-use: it’s customizable without being complicated, empowering instead of overpowering. Marketing Hub makes it possible to power deep customer connections with ease.
Mailchimp’s pricing is straightforward. However, Mailchimp’s features are predominantly limited to email marketing and fundamental marketing automation.
Read more in the HubSpot Annual ROI Report.
Capability |
HubSpot
|
Mailchimp
|
---|---|---|
Base License
|
$$$
Marketing Hub Professional |
$
Mailchimp Premium |
Contacts
|
2,000
|
10,000
|
Onboarding
|
$$
|
Included
|
Service & Support
|
Phone, Chat & Email support included
|
Phone, Chat & Email support included
|
Training & Educational Resources
|
Included:
HubSpot Academy, Community
|
Included:
Videos & Tutorials
|
Migration
|
Not Required
|
Not included
|
Customization / Configuration
|
Easy to customize & configure in-house
|
Easy to customize & configure
|
Developer Support
|
$
|
$
|
Integrations
|
$
App Marketplace
|
$$
App Marketplace
|
Maintenance / Admin
|
Enjoy a seamless platform built on one code base
Admin not required
|
$
Low-code platform
1 admin |
Sandbox
|
Included
|
Not included
|
—
|
|
—
|
For more information on Mailchimp’s pricing, visit their pricing page.
Calculate Your ROI with HubSpot
Calculate the return on investment (ROI) you could experience with HubSpot products using our free and easy-to-use ROI Calculator. You can also calculate the total cost of ownership (TCO) of your HubSpot software based on aggregated data from 177,000+ HubSpot customers globally.
Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.
HubSpot CRM is very import friendly, so bringing in data from MailChimp, and even our proprietary system, wasn’t that hard. We migrated about 15,000 contacts from other platforms and, after a few tests, we were confident to proceed. It only took a day or two.
Nathan Bliss
Chief Sales Officer
Kinsta; Previously used Mailchimp
Picking software to run your business is not a decision you make lightly. We’re here to make it easier.
Check out the hundreds of marketing apps and integrations you can use with HubSpot, including Mailchimp.
Create, personalize, and optimize your marketing emails without waiting on designers or IT.
Use HubSpot Marketing Hub to stay engaged, drive productivity and empower connections with your customers today.