One of the biggest roadblocks for marketers or sales professionals is getting started in new enterprise tools. The tools are usually cumbersome and clunky, which means that it takes too long to create campaigns and close deals. Customization and power of tools shouldn’t come at the expense of usability. With HubSpot, we bring you powerful tools that don’t need technical experience to get started. Creating assets, running campaigns, and reporting on your results has never been easier -- all in one place. For any growing business, you'll want to keep ease-of-use and onboarding in mind for new employees who you'll hire down the road.
Eloqua offers a lot of deep features in automation and email, but these tools take a long time to get started in the old framework architecture. A lot of the tools are cumbersome and take a while to understand how to use. For example, a G2 reviewer mentioned that Eloqua “presents an old system, which makes it a bit cumbersome to get basic concepts, but it is something that [was] a constant struggle and with training can be improved” (source, March 16th 2019). You will notice that for yourself or new users on your team, the ability to quickly create assets such as emails will take a long time to understand. Some users report that it can take about a year to implement things, like sending your first email, because of the training, IT setup, and knowledge required to do so. In order to make sure your marketing team is supported, you will probably need to hire a dedicated Eloqua IT person so that teams are supported in using the software, adding to your company’s Total Cost of Ownership. The average annual salary of an Eloqua Administrator in the U.S. is $64,000 according to Indeed.com. With HubSpot, we’ve built in usability so your marketing team can create, manage, and measure any campaigns -- no administrator required.
HubSpot is great for you and your team to get started quickly, with plenty of free Academy trainings courses to make you even more equipped in using our tools. One reviewer on G2 Crowd said, “The interface and user experience are impeccable with HubSpot. It's an intuitive system with more functionality and reporting than any other marketing automation software...” (Source, January 10, 2018). The HubSpot platform is built with ease of use in mind, without features or tools that are overly complicated. Your time to ramp with HubSpot will be much faster than using Eloqua. In fact, HubSpot’s implementation time is 40% faster than the average implementation time of marketing automation leaders (source). The best part is that you can create assets, pages, emails, and workflows quickly, without needing to rely on engineering or IT help.
“HubSpot was MUCH more easy to manage, teach, and execute. It saved time, added lots of resources to the team, and helped bring oil to the digital marketing strategies. Eloqua was more complex in an unnecessary way for my teams throughout the time I have needed a marketing platform. There is a strong learning community that comes with HubSpot as well- much more open to encouraging courage in the workplace.” -Tiffany Collins, Digital Marketing Manager, HERE Technologies (TrustRadius).