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Drupal vs HubSpot

Your website is the most impactful tool you have to influence how your customers view your business, so choosing the best CMS to suit your needs is critical. This page compares CMS Hub and Drupal — two popular CMS options — to help make the evaluation process straightforward.

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In your process to find the best CMS for your business, you might wonder how Drupal compares to CMS Hub. Drupal has powerful tools for developers, but can be difficult for a marketer to leverage to grow your business. CMS Hub has the tools developers need, while allowing marketers to take ownership over their website and focus on the customer experience.


Drupal is a self-hosted content management system that prides itself on its flexibility for developers. It is primarily used with hosting providers such as Pantheon or Acquia. Site hosting and any apps or extensions beyond the core Drupal offering are not included out of the box.


CMS Hub is a cloud-based content management system (CMS). With CMS Hub, both marketers and developers alike have the tools they need to create amazing websites focused on the customer experience.

Compare by Price

CMS Hub offers free tools, or premium functionality at a flat, monthly fee. You do not pay for monthly hosting, and numerous features that are paid extensions in other CMS’s come included right out of the box. You also do not have to worry about the endless hours of administrative and maintenance work that comes with most CMS’s -- CMS Hub takes care of this for you.

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Monthly Hosting





$200+ (source)

Supporting technologies (SEO, video hosting, analytics, etc.)

Basic SEO recommendations and analytics

Basic SEO recommendations and analytics

Advanced SEO recommendations, custom analytics, video hosting, and more

Advanced SEO recommendations, custom analytics, video hosting, and more

Not included


Learn to use CMS Hub through the HubSpot Academy, an all-in-one training and education experience.

Learn to use CMS Hub through the HubSpot Academy, an all-in-one training and education experience.

Included with additional onboarding packages available

Included with additional onboarding packages available

Provided by third parties

Phone Support

Access to HubSpot Academy, KnowledgeBase, and the HubSpot Community

Email & live chat support



Tiered phone support available through hosting provider

Actual prices may vary. See our pricing page or Acquia's pricing page (popular hosting platform for drupal websites) for details.

HubSpot Advantages

  • Server Management

    Never worry about downtime again. CMS Hub takes care of server management for you, giving you peace of mind as you build out your site.

    Site Speed

    CMS Hub has the features needed to ensure your site loads quickly every time someone loads a page. From automatic image compression, minified JS, and combined CSS files, you never have to worry about your content’s load time. In a study run by Pingdom, CMS Hub hosted sites consistently outperformed Drupal sites when it came to load time.


    The security of your website is of the utmost importance to us. We provide every CMS Hub customer with security features -- regardless of how big your site is or how much traffic it receives. With a global CDN, SSL certificate support, and a web application firewall -- plus a 24/7 security team dedicated to the security of your site, you can rest assured that your website is well protected with HubSpot. 

  • HubSpot’s 3rd party developer application integration allows your developers to work in the tools that they know and love, and has the documentation and community they need to create an amazing website.

    Plus, with our over 940 certified integrations, HubSpot CMS Hub works seamlessly with your favorite tools.


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  • HubSpot allows you to create personalized experiences at scale.

    It’s time to start giving your site visitors the personalized experience they’ve come to expect -- without relying on a developer to implement it, or to make changes to your site. With CMS Hub, you also have access to the HubSpot CRM, which you can use to create personalized content based on any piece of information you’ve gathered on your site visitors. Smart content can be quickly implemented without any help from a developer to adjust the content that a site visitor sees based on device type, referral source, contact list membership, and a number of other criteria. You can also leverage memberships to deliver truly personalized profile pages or recommendations to specific site visitors.


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  • Building a beautiful site is only half the battle. Once your site is live, ensure that your website is driving business results using CMS Hub’ reporting & optimization features. Web analytics will show you exactly how your content is performing, and where referrals are coming from. Contact attribution reporting gives you insight into the pieces of content your leads are engaging with before they convert. Constantly run tests on your content using adaptive page testing to ensure your content is truly optimized for conversion. And never miss an opportunity to generate new leads, with not only forms, but pop-ups, live chat, and conversational bots included right out of the box.


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  • Want to bring your site from your old CMS over into CMS Hub? No problem. Our migrations service makes it easy to quickly bring your content over into HubSpot. And if you want to start from scratch, our themes can be used right out of the box, or provide a jumping off point for your developers to build on top of. Migrate without the migraine. 

  • While other CMSes charge for hosting, storage, and premium extensions, CMS Hub starts free and has one monthly fee for premium tools. Get everything you need to build a beautiful, performant website, without worrying about fluctuating month-to-month costs.

  • Put your marketer in the driver's seat when it comes to making changes to your website, and free up your developers to focus on building out solutions that will help you grow your business. 

  • HubSpot has a full platform of marketing tools.

    HubSpot’s SEO tools make it easy to optimize your content for search as you create it. Once people land on your site, make it easy for them to convert with forms, pop-ups, and live chat tools baked right in.

What are customers saying?

HubSpot is named the #1 Best Product for Marketers in G2 Crowd Best Software Awards in 2020 and 2019.

CMS Hub is built for a high growth company. Companies who are a few years out of the startup space, and are becoming a most established brand. It has really powerful capabilities.

Ben Staveley

Global Sales Director

Tribe Dynamics

HubSpot is trusted by over 135,000 businesses in more than 120 countries.

A Community That Has Your Back

HubSpot Solution Partners

HubSpot’s Solution Partner Program is a network of over a thousand agencies to help you resource your marketing strategy with HubSpot. Whether you need someone to help create content, set up ads, or build workflows, there’s a partner here for you.

HubSpot Community

Our Community is there when you need them. Whether it’s getting set up or figuring out the best way to customize CMS Hub for your needs, there are over 85,000 community members ready to answer your questions.

Knowledge Base

You’re busy. You don’t have time to file a support ticket. You’re also extremely smart and can find answers on your own. Search our comprehensive Knowledge Base to answer any question you might have about our products.

See the benefits of hosting your site on HubSpot today.

Explore how CMS Hub can take the pain out of your website management.