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ActiveCampaign vs HubSpot

Marketing Hub is an easy and powerful marketing software that connects without complexity, powers productivity with easy-to-adopt tools, and supports growing marketing teams.

Get started with Marketing Hub today!


HubSpot is a cloud-based customer platform that helps scaling businesses grow better with sales, service, marketing, and content management software.

Marketing Hub is an all-on-one marketing platform that enables you to reach the right target audience, increase conversions of visitors to customers, and execute large-scale inbound marketing campaigns effortlessly, all within a powerful, and user-friendly platform.


ActiveCampaign is email and marketing automation software with added sales CRM functionality. With ActiveCampaign, users can create automated marketing and sales processes.

MarketingHub_Email-templates-2_with frame

Key Capabilities of Marketing Hub

  • Stay Engaged: Drive revenue with high-quality leads.

  • Drive Productivity: Save time and resources with efficiencies that scale.

  • Empower Connections: Measure and optimize marketing investments with strategic reporting.

  • AI Capabilities: Generate content and complete tasks faster with AI-powered HubSpot tools.

What Sets HubSpot Apart

Stay Engaged

What ActiveCampaign Offers:

  • Through customer engagement automations such as contact scoring for site visits and adding lead scoring points to contact form submissions, ActiveCampaign ensures that users are able to engage with their customers and move them through the sales process.
  • ActiveCampaign's Conversion Attribution report measures the effectiveness of all touchpoints that led up to a customer's conversion. Although, the report only shows a last-touch attribution method, versus multi-touch.

What Sets HubSpot Apart:

  • Marketing Hub provides you the functionality to create hyper-relevant customer experiences, deliver authenticity and empathy at scale, and drive revenue with high-quality leads that turn into captivated customers.
  • Generate new leads with email, landing pages, forms, and ads — and use segmentation tools to do it at the right place and time. 
email automation_EN

Marketing Hub customers see their email click-through rate increase 121% on average after 12 months. (Hubspot Annual ROI Report)

Drive Productivity

What ActiveCampaign Offers:

  • Using the automation builder, you can create automation workflows that accomplish a wide variety of tasks. ActiveCampaign provides users with a number of ways to save time and help stay productive.  
  • Sales and marketing is crucial in driving productivity; ActiveCampaign offers a Marketing + CRM bundle with three tiers for email, marketing, and sales automation features.

What Sets HubSpot Apart

  • Marketing Hub helps you align your operations and stay in control at scale. And when you’re operating efficiently, your customers feel it, too — you get more done with less, and they get a timely, consistent experience.
  • Use campaign management as your control center for creating multi-channel customer experiences, and scale engagement across touchpoints with custom automation. 
Campaign Management_EN

Marketing Hub customers take an average of 51 days to activate Marketing Hub. (Hubspot Annual ROI Report)

Empower Connections

What ActiveCampaign Offers:

  • ActiveCampaign serves as a reliable email marketing solution; however, in the realm of social media and ad management, it may not offer the comprehensive capabilities you're seeking.
  • Custom Reports allow you to generate reports that provide insights into marketing and sales, helping you identify trends, opportunities, and business growth based on the specific data you require. To create custom reports, ActiveCampaign requires users to upgrade to the enterprise plan.

What Sets HubSpot Apart:

  • Marketing Hub provides you with social media tools that allow you to schedule and publish updates, monitor terms, and analyze performance.
  • HubSpot makes it easy for you to understand the data and make the necessary changes to easily prove you're meeting your goals with reporting dashboards.
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Marketing Hub customers see an average increase of 113% in traffic to their websites after 12 months. (Hubspot Annual ROI Report)

AI Capabilities

What ActiveCampaign Offers:

  • ActiveCampaign’s Content Generation provide customers with the ability to generate email content in context. Once the customer provides a prompt, the AI will generate three options to choose from. Customers can refine the options with specific feedback until they get the version that best suits their needs.
  • Content Generation is currently in a public beta. 

What Sets HubSpot Apart:

  • HubSpot Content Assistant helps helps growth professionals ideate, create and share  AI-powered content, all in one place. It uses artificial intelligence to suggest topics, headlines, and even complete sentences. You can use Content Assistant to create blog posts, landing pages, emails, and more.
  • Campaign Assistant generates copy for landing pages, emails, or ads in just a few clicks so you can focus on tasks that need a human touch.

Feature Comparison

Feature HubSpot ActiveCampaign
Base License
Marketing Hub Professional
ActiveCampaign Professional
Email Marketing
Deliverability Monitoring
A/B testing
Email Analytics
Workflow & Approval Automation
Campaign Management
Predictive Content
Split Automation Testing
Email Health Reporting
Social Media & Ad Management
SEO Tools
Dynamic Personalization
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Total Cost of Ownership


Marketing Hub is powerful and easy-to-use: it’s customizable without being complicated, empowering instead of overpowering. Marketing Hub makes it possible to power deep customer connections with ease.

  • Implementation: The average time to activation for Marketing Hub Professional is around 2 months and 77% of Marketing Hub Professional customers display high feature usage (source).
  • Marketing Hub customers see their email click-through rate increase 121% on average after 12 months. (source)
  • Service & Support: HubSpot provides different support channels depending upon your subscription, all included.


ActiveCampaign’s pricing is straightforward, customers have the option of selecting a standalone marketing or a sales plan.  They can also elect to purchase a Marketing+ CRM bundle. Pricing is done by number of contacts.

Base License
Marketing Hub Professional
ActiveCampaign Professional
Service & Support
Phone, Chat & Email support included

Email & Chat support included

Training & Educational Resources
HubSpot Academy, Community
ActiveCampaign University, Forum & Community
Not required
Customization / Configuration
Easy to customize & configure in-house
Easy to customize & configure
Developer Support
App Marketplace
Maintenance / Admin
Enjoy a seamless platform built on one code base
Admin not required

Admin not required

Talk to Sales

Calculate Your ROI with HubSpot

Calculate the return on investment (ROI) you could experience with HubSpot products using our free and easy-to-use ROI Calculator. You can also calculate the total cost of ownership (TCO) of your HubSpot software based on aggregated data from 177,000+ HubSpot customers globally.

Marketing Software That Grows With You

Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.

What are customers saying?

HubSpot Marketing Hub received G2's top 100 Best Software Products & Highest Satisfaction Products 2023.

HubSpot was recognized as a leader on Gartner's 2022 B2B Marketing Automation Magic Quadrant.

HubSpot gives me more customized options than ActiveCampaign for every touch point we have.

Rosellina Castagna

Marketing Director

Convierte Más


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Attract More Customers with HubSpot today!

Use HubSpot Marketing Hub to stay engaged, drive productivity and empower connections with your customers today.